Hundreds of Orlando-area homes listed for sale by Coldwell Banker Residential Real Estate will be discounted by as much as 10 percent to participate in a national sales campaign that kicks off Friday.
The first ever "Coldwell Banker 10-Day Sales Event" will run nationally through Oct. 19 and includes more than 2,000 properties in Florida listed by Coldwell Banker Residential Real Estate.
According to the company's senior Orlando executive, Lloyd Page, Coldwell's regional senior vice president in Central Florida, the real estate market is "near a crucial tipping point" and the sales event is designed to bring more buyers into the market.
The sales campaign will be supported by national, regional and local advertising and marketing, but reducing homes' asking prices is also a key way to motivate potential buyers, according to Coldwell Banker agents.
A recent survey of more than 3,300 Coldwell Banker agents nationwide found that 56 percent felt that listing prices in their markets remained above where they needed to be to attract qualified buyers. And 77 percent agreed that a majority of sellers in their market still had "unrealistic expectations" regarding the initial asking price of the home they were trying to sell.
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